Surfer Grom [work in progress]

The photographs provide a unique perspective into the world of young surfers, known as surf-groms, who are under the age of 16. Through his portrait series, Hughes captures these young surfers wearing neoprene suits adorned with logos and graphic symbols, appearing both confident and vulnerable. Each subject looks out at the viewer, surrounded by the trappings of modern life. The growing cultural fascination with surfing and beach culture is evident in numerous magazines and commercial advertisements, which often feature picturesque images of surfers silhouetted against sunsets or breaking waves.

The commercialization of surf culture has led to its absorption into mainstream culture, creating a desire to escape from the negative aspects of urban life. The surfing community is diverse, united by the shared experience of riding ocean waves. The popularity of surfing has resulted in the industry becoming a multi-billion dollar enterprise, particularly in the clothing and fashion markets. Some surfers have even built careers around surfing, earning corporate sponsorships, competing in contests, or marketing and selling surf-related products.

However, not all surfers embrace the commercialization of surfing. Some prefer to distance themselves from any association with commercialism and are known as "soul surfers." These surfers practice the sport purely for personal enjoyment, finding deeper meaning through a direct connection to the natural patterns of waves. They may subscribe to ecological philosophies or ecosophies, placing a greater emphasis on the importance of the environment and the preservation of natural resources.

All Texts | All Rights Reserved © Andy Hughes 2019